How To Keep Warm using Memories this Winter

Jan 22, 2016

Newsflash: it’s rather cold outside! As we endure the coldest days of the year so far, all of us are thinking of ways to get warm and stay warm. Over on the Robert Dyas website, we’re helping the cause with up to a third off heating appliances for the home and office.

Here on the blog, we decided to turn to scientific study to see what else can be done. Researchers from the University of Southampton have found that basking in nostalgic feelings can actually make us feel physically warmer.

That’s right – reminiscing about childhood Christmases, passing notes in class, and amazing holiday moments, can up our perceived toastiness, when the external temperature is low. The study had several conditions, but each one showed a clear link between feelings of nostalgia and warmth.

For example, one study placed participants in a cold room, where they were asked to recall either an ordinary event or a nostalgic event from their past. When all participants were asked to guess the temperature of the room, those who thought of nostalgic events consistently perceived the temperature of the room to be warmer.

In fact, there have been plenty of studies linking physical warmth with pleasant thoughts. A great example is the study conducted by a team of Finnish scientists, which produced a map of physical heat as associated with varying emotions.

So if your portable heater isn’t quite cutting it and you’re longing for your duvet, try bringing up some happy memories.


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