Samsung 50" AU7100 LED 4K UHD HDR Smart TV with Bixby, Alexa & Google Assistant

Samsung 50" AU7100 LED 4K UHD HDR Smart TV with Bixby, Alexa & Google Assistant

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  • Overview
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A near bezel-less screen that leaves you with only the beautiful picture to enjoy. Watch every moment burst from the screen with striking 4K Ultra HD detail and stunning clarity. See the stunning detail in every scene, just as the creators intended. Hear every detail with a TV that adjusts the audio to suit what you’re watching. Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Mirror your phone to the TV with a single tap. Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV.

Features and Benefits

  • Crystal 4K Processor – Enjoy all the content you love in the best possible resolution on the Samsung Smart 4K Ultra HD HDR LED TV with Bixby, Alexa & Google Assistant. The Crystal 4K Processor upscales what you're watching to give you the best 4K picture.
  • HDR powered by HDR10+ – Watch films in striking detail thanks to HDR powered by HDR10+. You'll see all the details, even in dark and bright scenes.
  • Perfect for Gaming – Experience a clear picture and smooth performance with the Motion Xcelerator. Designed to predict and compensate for each frame, your picture will adapt as fast as your game.
  • Adaptive Sound – Adaptive Sound adjusts the audio in every scene so that you can hear every detail. From the latest boxset to the beautiful game, you'll get the perfect audio experience. Samsung Q-Symphony LITE synchronises your TV speakers and soundbar together for great surround sound. No complicated set-up needed.
  • Boundless Screen – With next to no frame around the screen, you're left with only the beautiful picture to enjoy. Plus, it's easy to hide TV wires from sight with cable management.
  • Smart TV with Tap View – Dive into a huge collection of 4K films, TV shows and all your favourite catch-up apps with Samsung's Smart TV at your fingertips. Set up in no time with your smartphone, then you're only a few clicks away from your must-see entertainment. Want to share a video from your phone on the big screen? Tap View makes it easier than ever to cast from your phone – just tap it on the TV and the screen will mirror.



  • Screen size: 50"
  • Screen technology: LED
  • Resolution: 4K Ultra HD 3840 x 2160p
  • HDR: HDR10+, HDR10, Hybrid Log Gamma (HLG)


  • Processor: Crystal Processor 4K
  • Processing rate: 2000 PQI
  • Dynamic contrast ratio: Mega
  • Picture enhancement: PurColor
  • 4K Ultra HD compatibility: UHD upscaling picture enhancement
  • Gaming technology: Super Ultrawide GameView & GameBar
  • Noise reduction: Yes


  • Smart platform: Samsung Smart Hub powered by Tizen
  • Smart TV services
  • Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV, STV Player
  • Streaming: Netflix 4K, Prime Video 4K, Apple TV, Disney+, BT Sport, Google Play, NOW TV, Britbox, Rakuten
  • Music: Apple Music, Spotify, Amazon Music, Deezer, TuneIn, TIDAL
  • App store: Samsung Tizen App Store
  • Custom homepage
  • Full internet browser
  • Social media: YouTube, YouTube Kids, TikTok
  • Screen mirroring: Tap View, SmartThings app
  • Smartphone app: SmartThings app
  • Split Screen with Multi-view
  • Video Calling available
  • PC Connect


  • WiFi: Built-in WiFi
  • Ethernet: Yes
  • Bluetooth: Bluetooth 4.2
  • DLNA certified: Yes
  • Connections: HDMI 2.0a x 3, USB 2.0 x 2


  • TV tuner: Freesat HD, TV PLUS
  • Electronic programme guide: 7-day EPG


  • Speakers: 2
  • Audio power: 20 W
  • Sound processing: Dolby Digital Plus
  • AI Adaptive Sound
  • Q-Symphony Lite


  • Sleep timer
  • Parental lock
  • Material: Aluminium & plastic
  • Table-top stand: Yes
  • VESA mount: 200 x 200
  • TV with Stand Weight: 11.6 kg
  • TV Weight: 11.4 kg
  • TV with Stand Dimensions: 719.1 x 1116.8 x 250.2 mm (H x W x D)
  • TV Dimensions: 644.2 x 1116.8 x 59.9 mm (H x W x D)
  • Colour: Black
  • Length of Guarantee: 12 months


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