Duracell Optimum. Our Best performing AA Alkaline battery. Duracell’s most groundbreaking innovation yet. Duracell Optimum alkaline battery has a cathode system that can deliver up to 200% Extra Life in some devices¹, or Extra Power in other devices².
Extra Life: Duracell Optimum lasts longer than previous Duracell Alkaline in a range of mid to high drain devices. For example, it allows you to take up to 600 pictures with your Fujifilm Instax mini 11 camera or play for longe...
Duracell offers a wide range of batteries to be used in electronics that require reliable power. Duracell Plus AA batteries are alkaline batteries ideal for powering all your everyday devices. Duracell Plus AA has up to 100% extra life* (*longevity performance compared to the Minimum Average Duration of the 2015 IEC AA Digital Camera test. Results may vary by device or usage pattern (IEC's website)). Unused Duracell batteries can stay powered up to 10 years in ambient storage. These batteries ar...
Duracell Optimum AA Batteries - 8 Pack£10.99£6.99More info
Duracell Plus AA Batteries - 12 Pack£12.99£8.49More info