|To measure the visitor interactions across the site
Cookies for analytics programmes allow us to see how customers use the Robert Dyas website, where there are problems with its design and functionality, and where we can improve customer experience. These cookies do not trace personal information such as your name, but can track how often your computer visits a website, which pages your computer visited and in which order, and where you left the website.
This type of information helps to make the Robert Dyas website and marketing campaigns more relevant; it never shows personally identifiable data and is not seen by anyone outside of the Robert Dyas, Adobe or Google organisations.
||To track your visit and interactions if you click through from a marketing e-mail.
Ometria is a customer marketing platform that enables Robert Dyas to send personalised, relevant marketing messages throughout the customer lifecycle.
Each Ometria email includes an email tracking pixel which will track email opens (if the receiver has images enabled in their email client/mailbox). This is the standard approach for measuring open and click rates, and is used by all email platforms in the market.
All links in Ometria emails are proxied through a link redirection service that records data for each link clicked. This leads to a set of events which includes:
- Event type (delivery, bounce, open, click, spam complaint, unsubscribe)
- Email address of the recipient (already known to us as we sent it)
- IP address of the recipient (in the case of open and click)
- GEO location based on IP address (city level) (in the case of open and click)
- Device type (mobile/computer/tablet) and browser (ie/firefox/chrome/safari)
Website interaction Data
Once an event is recorded in the persistent log store, it is processed by the ‘real time’ system. This system records a small in-memory object for each active visitor across all the sites being tracked. This per visitor information includes:
Data stored inside this cookie includes:
- Country (IP geolocation)
- Number of pages viewed (stored in a persistent cookie)
- Time on site (stored in a persistent cookie)
- Time of last interaction (stored in a persistent cookie)
- Unique visitor ID (stored in a persistent cookie)
- Number of previous visits from this visitor ID
- Landing page URL
- Last page viewed URL
- Products and categories viewed in a visit
- Channel that sent the visit (e.g. search, CPC, referral) along with contextual information about
the source (e.g. search keywords, referring page URL)
- Device type (mobile/computer/tablet) and browser (ie/firefox/chrome/safari)
- Contents of shopping basket (id, products, quantity and value) (stored in a persistent cookie)
- Previous visitor information (e.g. identity and customer information)
- Each incoming event updates the active session record for the visitor that sent the event.
Details about active sessions (lists and aggregations by dimension) can be extracted from the
real time system via REST API from the web application servers and are used to power the
- Visits (sessions) are said to be 'complete' after 30 minutes of inactivity. So if no page view (or
other) events have been received for 30 minutes the visit is 'closed' and sent to the ingestion
queues for further processing. Only after this point are abandoned baskets and profile
identification events processed.
This cookie is called "ometria" and data stored in the cookie is appended to the 'interaction tracking
data' described above.
- Unique visitor ID (random ID)
- Email address of contact if they identified / logged in
- Basket contents when navigating the site Traffic source for this visit and first visit Number of
- Time of first and last event
The cookie has a 1-year lifetime, which is renewed each time it is updated as a result of an interaction by the customer. Thus, if the first interaction is 01/02 the cookie will persist until 31/01 in the following year. However, if there is subsequent interaction on 01/06, the cookie will then persist until 31/05 in the following year.
||To track the performance of keyword search and navigation.
Bloomreach powers our Search and Navigation. It tracks customer behaviour, including product pages, search pages and category pages visited per user. This includes tracking whether a user has clicked on auto suggested or freely typed search queries, as well as tracking if any products have been added to their basket and from which page.
The Bloomreach pixel also helps identify what sales are made and what products are sold.
This pixel never collects information that could be used to identify a user, but simply generates a random ID tag that is assigned to them. The system has no interest in the users as people but instead only wants to learn how each unique user journey plays out on the website, with the aim to improve their experience.
This enables Bloomreach to link tracked behaviour to the Bloomreach Anonymised Cookie, and provide personalised experiences within the Search and Navigation sections of the website.
||bv_user_id, BVSID, BVID
||To track the performance of product reviews.
Used by the product review software Bazaarvoice to recognise customers when they come to the site, making it easier for you to review a product when they next visit.
Allows internal Bazaarvoice analytics to be correlated to the same user browsing session for interactions across the Bazaarvoice network.
Cookies retain the state of display across pages and/or reloads to enable consistent user experience.
||To track when an affiliate drives a visit to our site.
Affiliate Window is an affiliate network. Affiliates display advertising for companies and are rewarded when customers visit or shop on the advertiser’s website. These cookies are places when a user clicks on one of the Affiliate Window links and notifies the Affiliate Window of transactions so that they can determine whether the order should be credited to a particular affiliate.
||dis.criteo.com, dis.eu.criteo.com, sslwidget.criteo.com, static.criteo.net
||To offer you relevant and targeted product adverts on third party websites.
This cookie is used for re-targetting, optimisation, reporting and attribution of online adverts.
Criteo tracks customer behaviour including products browsed and products purchased, and links this behaviour to an Anonymised Cookie. This enables Criteo to provide Robert Dyas Personalised Recommendations on third party websites.
||To offer you relevant and targeted product adverts on Facebook.
||VISITOR_INFO1_LIVE, PREF, GPS, YSC
||To track the interactions with product videos on the site.
We embed videos from our official Youtube channel using Youtube’s privacy-enhanced mode. This may set cookies on your computer once you click on the Youtube video player.
||To measure the technical performance of the site.
This Cookie is used to monitor website performance and customer experience to inform improvements to our website.
This cookie expires when you close your browser.
||2c.cId, 2c.dId, 2c.dc
||To measure the Technical performance of the site.
Nosto powers our Personalised Recommendations Engine, which provides product recommendations based on customer behaviour, including products and categories browsed and purchased. It does this by linking the customer behaviour to the Nosto Anonymised Cookie.
Nosto sets up persistent first party cookies using site's own domain (as a source domain) in order to identify browsers between your visits and during your visit. Cookie list (IDs) and behaviour listed below. Nosto keeps right to add/remove/change user status related cookies in order to develop the service to offer new features and benefits to merchants.
2c.cId - To identify browsers between your visits to the site.
2c.dId - If cross-device support (feature) enabled: To store previous customerId as device id when merging multiple devices as 1 customer profile
2c.dc - If pop-ups (feature) enabled: for storing status of various discount popups, ie. which pop-ups have been already shown and minimised etc.
All cookies have 4 year expiration time, but please note that retention time for personal data is notably shorter.